BIMI BASICS

Let inboxes display your verified logo

BIMI (Brand Indicators for Message Identification) is a record that points to an SVG logo and, for most providers, a Verified Mark Certificate (VMC). Once your domain has enforced DMARC, mailbox providers can show your brand next to delivered mail.

It is a visual trust badge—not a change to email routing. DMARCFlow handles the paperwork while your mail continues as usual.

  • 1Requires DMARC at quarantine or reject—no inbox access.
  • 2Logos live in DNS + certificate storage, not in the message body.
  • 3Mailbox providers decide when to display it; nothing breaks if they don’t.
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How it works

The BIMI journey

Think of BIMI as the final flourish after SPF, DKIM, and DMARC are aligned.

1

Reach DMARC enforcement

We help you achieve p=quarantine or p=reject, which is mandatory for BIMI.

2

Prepare your logo + VMC

We validate trademark ownership, convert your SVG Tiny 1.2 logo, and guide you through the VMC process.

3

Publish the BIMI record

One TXT entry under default._bimi links to the logo and certificate. Providers cache it and show your mark when criteria are met.

How DMARCFlow guides BIMI

We coordinate DMARC enforcement, logo prep, and certificate issuance so you never wonder what to do next.

  • ✔ Checklist for legal + brand teams.
  • ✔ No need to expose inbox contents—only proof of trademark ownership.
  • ✔ Immediate rollback by removing the BIMI record.

Before DMARCFlow

Logos rarely appear because DMARC is not enforced and VMC requirements feel unclear.

During onboarding

We enforce DMARC, collect trademark evidence, and manage communication with the VMC authority.

After go-live

Your BIMI record stays monitored. Even if a provider temporarily hides the logo, mail delivery and privacy remain untouched.

Brand trust illustration

Privacy promises

BIMI is branding, not tracking

Publishing BIMI never grants anyone access to message bodies. Providers simply fetch your DNS record and display the logo you approved.

DMARCFlow handles certificates and DNS, not mailbox contents.

No content visibility

Mailbox providers only check DMARC status and your logo URL.

Your certificate

The VMC is issued in your company’s name. We just guide the process.

Revocable anytime

Delete the BIMI record to stop showing the icon instantly.

Brand-safe hosting

Logos are served via HTTPS from storage you control (or we host it for you under strict isolation).

Next step

Want your logo in every inbox?

DMARCFlow handles enforcement, legal paperwork, and BIMI publication—while your emails stay private and fast.

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